Research on Tesla's Pricing Strategy in China Based on Bertrand Game and SWOT Analysis

With the advent of post-subsidy era, new energy vehicles are future development direction China’s automobile industry, Chinese government has established a number New-Energy Vehicle (NEV) market stimulus programs. As foreign car company in China, The price approach employed by Tesla turned into an important concern. This article analyzes pricing strategy NEV industry represented and then trend electric vehicle companies under different pricing. Using method combining SWOT Bertrand model, strategic analysis is carried out from two perspectives, this focusing on using to conduct overall environment Tesla's with various literatures as model background, proposes Continue technological innovation, improve production efficiency, reduce costs other related suggestions.